Choose a top-notch location for your franchise!

Choosing a top-notch location for your franchise is one of the most important parts of your business’s success. Many great articles cover this topic. Here are a few of the highlights:

Work with the franchisor to answer these big questions: What are driving factors for customers? Are your customers coming to you or are you going to them? What traffic generators are in the area? Work with fellow franchisees as well to see what they have learned.

Do your homework on your retail site. Look at traffic patterns, your retail neighbors, parking space, visibility from road, etc. Being in a busy area with heavy traffic can be good because a lot of people will see your store everyday. But is traffic so bad that people can’t make it to your location even if they really wanted to?

Only look at sites you can financially afford and pay careful attention to the lease. Make sure you know if there are any extra charges, fees, maintenance costs, etc. Read and understand the lease thoroughly before signing on the dotted line. Sometimes the franchise you are starting will help you with this, so take advantage of their expertise. Get personal legal advice if needed.

No matter what, choosing a solid location for your franchise is important!