How corporate social responsibility can boost your franchise

You’re a new franchise owner and you’re looking for ways to get the word out about your business. Did you know that giving back is a great way to help you not only stay competitive but to get more deeply involved in your community? In short, community involvement fosters an environment in which consumers choose companies based not solely on pricing or selection, but also on relationships and perceived social impact. So, while there’s great social benefit to being socially responsible, it’s also quite good for business, too.

If you want to get involved but don’t really know where to start, consider these ideas for fostering social responsibility at your franchise:

1. Be visible. You’ll brand yourself as an expert when you make yourself available for university lectures, conferences, luncheons and other public events where networking is involved. Learn how to take advantage of media opportunities, because these afford you the opportunity to serve as a spokesperson for your industry when a related news event occurs.
2. Practice generosity. Your good works will speak for themselves when you donate your goods or services to less fortunate members of your community. Doing so often translates into sales down the road. Keep in mind that consumers are more likely to patronize businesses that appear to have a moral compass rather than one just in it for the buck.
3. Launch a publicity event to benefit your city or town. Lending your marketing expertise to boost your community’s profile shows others your team spirit. Your willingness to help other business owners shines a positive spotlight on your community-boosting attitude.
4. Offer local discounts or donate small prizes at events. Even though it entails an upfront cost, this investment may translate into new customers — ones who otherwise might never have heard about your company.

With these tips in mind, you’ll be well on your way to becoming socially responsible.